Sunday, June 9, 2013
Be The Change ...
Behavioral economist Dan Ariely doesn't buy into the notion of immutable human rationality, upon which economic study is traditionally based. In fact, he says, we are often predictably irrational. We understand our preferences less well than we imagine; and all-too-frequently our decision-making is manipulated by the way in which alternatives are presented. We know our physical limitations, and we design for them. If we better appreciated the limitations of our cognative abilities, we might redesign our decision-points as well. In this TED talk Ariely uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how our decisions are not made as rationally as we might like to think!
Where does your decision-making go predictably irrational? Design around the illogic or deliberately embrace it.